Felicia Martina J.

Felicia Martina J. is a skilled Senior Product Designer with extensive experience in UI/UX design across multiple roles and companies. Currently employed at Backswitch since February 2023 and Blockbrain since July 2023, Felicia has previously undertaken positions as a Product Design Consultant at Rey.id and Nanyang Bridge Media. Notable achievements include leading the UX improvements for the IbuSibuk Resellers feature at Orami, where Felicia also maintained the Materna design system and mentored interns in UI/UX design. With a foundation in design and visual communications from BINUS University, Felicia has successfully contributed to various projects, emphasizing user research and brand guidelines, and has played a key role in developing cohesive design strategies in cross-functional teams.