Peter Jubb

Peter Jubb is the Executive Creative Director at Blockchain Foundry. Peter has over 15 years of experience in UX and digital design, working with some of the biggest names in the industry.

Most recently, they were the Director of UX & Digital Design at Aviso Wealth, where they led the scoping, creation and management of user experiences for public websites, extranets, event websites, intranet, digital creative and email marketing.

Prior to that, they spent 5 years as the UX Manager at BCLC, where they established UX best practices and led the redesign of BCLC.com - the official website for the British Columbia Lottery Corporation. During their time at BCLC, they also led the redesign and maintenance for British Columbia’s legal gambling website at PlayNow.com, which grew revenue by 32% in 4 years to $168M.

Peter has also led the redesign of KENO as seen on PlayNow.com/keno, which was built in HTML5 and saw app engagement double in 8 months while revenue soared by 68%. The designed spawned a mini-game that is played and revenue-shared to other websites.

In addition to their work at BCLC, they have also led the redesign of the corporate website at Corporate.bclc.com, bringing ordinary content alive with illustrations, and AEM content management. Peter has also led the UX, UI and content strategy for

Peter Jubb completed a Bachelor of Arts in Communications from Simon Fraser University. Peter also holds a High School Diploma from West Vancouver Secondary. Additionally, they have received certification from Toastmasters International in the Competent Communicator Award, Scrum Alliance in Certified ScrumMaster (CSM), LinkedIn in Design Thinking, BOATERexam.com in Pleasure Craft, PADI in Open Water Diver, and Sail Canada | Voile Canada in White Sail III.

Peter Jubb reports to Dan Wasyluk, CEO. They work with Fulvio Ciano - Director of Software Development Consulting & Delivery, Chris Marsh - President, and Jag Sidhu - CTO.