Paul Bannister

Paul Bannister is an advisor at Blockthrough and a former EVP of Strategy at CafeMedia. Paul has been with CafeMedia since its launch in 2006 and has been instrumental in launching many of its primary products and properties. In the last several years, Paul has launched CafeMedia's branded content operation (Content Lab), influencer platform, and spearheaded the industry-leading programmatic approach that CafeMedia has built.

Currently, Paul leads efforts to integrate new advertiser opportunities into the AdThrive platform, which includes scalable video programming and pre-roll, network-wide media takeovers, private marketplaces, and a new influencer management platform.

CafeMedia is one of the largest and fastest-growing digital media companies for women. As a leader in custom content, influencers, social amplification, and programmatic, CafeMedia is constantly innovating to create cutting-edge programs for advertisers as well as content and services for its audience to engage them in deeper ways. Reaching a highly-engaged audience of over 78MM across its O&Os, CafeMom, Revelist, MamásLatinas, and Revelist, as well as its AdThrive network of over 1200 high-quality sites.

Paul Bannister has a Bachelor of Science in Electrical Engineering from the University of Pennsylvania.