Sam Peachey

Sam is the CFO of the V4 UK Holdings Group. He joined the business in July 2021 and has been appointed to the Board of both the holdings company and Bloom Procurement Services Limited.

Sam is a Fellow with the Association of Certified Chartered Accountants and having spent a decade in accounting practice obtaining a wide variety of commercial experience, he moved into the industry and has held senior leadership positions within growing technology businesses ever since. His previous experience includes Craneware Plc a B2B SaaS specialist and working on digital engagement and data strategy as CFO of QikServe Ltd.

Consequently, Sam brings enormous experience in working with product and engineering teams looking to innovate and elegantly scale market opportunities, while always ensuring the customer experience is of the highest priority.