Mariana do Valle

Mariana do Valle is a seasoned professional in retention and CRM management with extensive experience across multiple companies. Currently serving as Senior Retention Manager at bloomon since April 2022, Mariana leads the Retention team while designing and executing multi-channel campaign strategies for diverse European markets, managing company-wide retention forecasts, and overseeing A/B testing initiatives. Previously at Queima Diária, Mariana served as CRM Manager, where responsibilities included system migration, campaign automation, and partnership orchestration with major Brazilian companies. With a solid educational background in Social Sciences and Marketing from Universidade Federal de Minas Gerais, Mariana possesses expertise in various tools such as Braze, Tableau, and ActiveCampaign, contributing to significant improvements in user retention and lifetime value.