Laura Riesterer-Randa

Laura Riesterer-Randa has a diverse work experience spanning over several roles and companies. Laura is currently working at Bloomreach as the VP Enterprise Sales - North America since June 2022. Prior to that, they held the position of VP Enterprise Sales - Western US at Bloomreach from May 2021 to July 2022.

Before joining Bloomreach, Laura worked at Adobe as the Area Vice President, Marketing Cloud from March 2017 to May 2021. Laura also served as the Director of Sales - Midwest at Telogis, a cloud-based location intelligence platform provider, from January 2014 to March 2017.

Laura's previous experience includes roles as the Senior Director of Sales at Preventice from August 2011 to December 2013, Senior Account Executive at SAP from October 2007 to August 2011, and Financial Vertical, Account Executive, Information Management at BusinessObjects, Inc., an SAP Company from April 2006 to October 2007.

During their early years, Laura worked as the Director, System Integration Alliances at Firstlogic Inc. from September 1993 to April 2006, where they developed strategic partnerships and managed global interactions with system integrators. Laura also played a key role in analyzing market opportunities and presenting comprehensive analysis to executive teams.

Laura Riesterer-Randa attended the University of Wisconsin-La Crosse from 1988 to 1993. During this time, they pursued a Bachelor of Science degree in Computer Science and Business Management.