Blue Apron
Charlotte Haab currently serves as the Director of Online Acquisition at Blue Apron, where responsibilities include leading performance marketing efforts, managing an $80M+ media budget, and overseeing omni-channel marketing strategies to drive customer acquisition and revenue growth. Highlights of Charlotte's tenure include achieving substantial cost savings through agency negotiations, revitalizing paid social programs, and significantly increasing organic contributions. Previously, Charlotte spent nearly a decade at 3Q/DEPT, ascending to the role of Senior Director, Client Services, managing a portfolio with an annual ad spend of approximately $60M, and achieving a 45% year-over-year revenue growth for clients. Charlotte has also demonstrated expertise in client relationship management and team development throughout various positions within the advertising sector, beginning as an intern at Sunshine Sachs PR. Charlotte holds a BA in Journalism, Advertising & Public Relations, and Entrepreneurial Studies from Emerson College.
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Blue Apron
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Blue Apron was founded in 2012 premised on a simple desire—our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive.