Theresia Hutauruk

Head Of Vertical Marketing at Blue Bird Tbk PT

Theresia Hutauruk is a seasoned marketing professional with extensive experience in brand management and vertical marketing. Currently serving as the Head of Vertical Marketing at Blue Bird Group since January 2023, Theresia previously held the position of Brand Manager for Mentos at Perfetti Van Melle from January 2020 to December 2022. Prior roles include Brand Manager at AkzoNobel Decorative Paints Indonesia, where responsibilities encompassed brand strategy and innovation for Dulux products, and various positions at Danone Dairy Indonesia, including Assistant Brand Manager and Market Research and Consumer Insight Executive. A graduate in Agribusiness Management from Bogor Agricultural University, Theresia has achieved notable successes throughout the career, including product launches and strategic brand initiatives.

Location

Tangerang, Indonesia

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Blue Bird Tbk PT

PT Blue Bird Tbk is an Indonesia-based company primarily engaged in provisioning taxi services. The Company classifies its business into four segments: regular taxi services, operated under the brand name Blue Bird and Pusaka; executive taxi services, operated under the name Silver Bird; car and limousine rental, operated under the name Golden Bird, as well as bus charter, operated under the name Big Bird. It runs its business through its subsidiaries, such as PT Pusaka Nuri Utama, PT Silver Bird, PT Pusaka Prima Transport and PT Big Bird Pusaka.