Phil Zippo

Senior PPC Analyst at Blue Corona

Phil Zippo is currently a PPC Analyst at Blue Corona. Prior to that, they were a Business Development Intern at Bello Machre from January 2020 to April 2020. There, they led the creation and design of content across the brand’s website, social media, and print media to amplify the reach among a targeted non-profit community. Phil also researched and developed SEO strategies to better optimize the organization’s website in search engine results. Additionally, they recruited potential future employees and volunteers through participation in career fairs.

Before Bello Machre, Phil interned at Single Throw Marketing from June 2018 to August 2018 as a marketing intern. There, they developed advertising copy, keywords, and phrases for clients to optimize their search engine results for a portfolio of clients from local healthcare providers to retail businesses. Phil also transitioned client data from TapReports to Google Data Studio while creating visual dashboards for companies to track their SEO, paid search, and social data. Lastly, they updated client copy for brand websites.

Outside of their internships, Phil has experience as a Senior Valet at Rite Way Valet from September 2017 to March 2020 and as an Assistant Marketing Coordinator at Zippos Car Stereo Inc from May 2017 to August 2019.

Phil Zippo has a Bachelor of Science in Business Administration with a concentration in Marketing from Towson University. Phil also has certification from Google Ads, Google Analytics, Google Display Ads, HubSpot Academy, and Microsoft Office Specialist Excel 2016.

Phil Zippo works with Giuseppe Casazza - PPC Specialist, Matt Scheidt - PPC Specialist, and Andrew Hodgson - PPC Analyst. Phil Zippo reports to Jake Kelly, Interim Manager, PPC Services.

Timeline

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    Senior PPC Analyst

    Current role

  • PPC Analyst