Florida Blue
Houda Rabah is an accomplished professional with extensive experience in customer experience, analytics, and strategy. Currently serving as Vice President of Customer Experience at Florida Blue since January 2017, Houda has held various leadership roles including Executive Director of Strategy, Analytics, Insights, CX, Innovation, and Digital Transformation. Houda co-founded the Morocco Foundation in 2005 and previously worked at MetLife and Guardian Life Insurance in roles focused on customer experience analytics and finance. Educational qualifications include a Ph.D. in Econometrics, Statistics & Finance from The New School, along with multiple degrees in economics and finance from prestigious institutions such as Harvard Business School and Northwestern University - Kellogg School of Management.
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Florida Blue
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Blue Cross and Blue Shield of Florida, Inc., doing business as Florida Blue, provides health care solutions. It offers health related products and services, including traditional health care insurance, preferred provider organization products, health maintenance organization products, commercial Medicare products, health savings and related accounts, multiple option products, limited benefit products, and ancillary products (life, disability, dental, workers' compensation, long-term care, vision, and wellness programs).