Ken Reagan

Ken Reagan is a seasoned marketing professional with extensive experience in database marketing and campaign management. Currently serving as the Director of Database Marketing at Florida Blue since July 2009, Ken leads the development and execution of targeted, multi-channel marketing strategies utilizing IBM's business rules engine and SAS CI Studio. Previous roles include Marketing Manager at GuideWell Connect, Marketing Campaign Analyst at Chico's FAS Inc., and Marketing Campaign Management Consultant at Verizon Wireless, among others. Ken's career commenced as a Project Manager for the City of Jacksonville and includes significant analytical roles at Citigroup and Harte-Hanks. Ken holds a BA in Psychology from the University of North Florida.