Chris Mendoza

Chris Mendoza has extensive experience in multicultural marketing and strategy. Chris is currently serving as the Director of Multicultural Marketing & Strategy at Blue Cross Blue Shield of Massachusetts since November 2022. Prior to that, they worked as a Marketing Director at Prudential Financial from May 2017 to November 2022, where they led the development and launch of the company's first Hispanic Consumer Marketing campaign. Chris also held various roles at Apollo Education Group, including Adjunct Instructor, from March 2005 to November 2020, where they taught business and liberal arts courses at the undergraduate and graduate levels. Additionally, they served as the Vice President of Multicultural Markets at MassMutual from July 2007 to June 2016, overseeing consumer and producer insight-based cultural consumer market development programs. Chris also worked at Nationwide Mutual Insurance Company as a State Operations Consultant, Diverse Markets Director, and Operations Strategist, where they designed cultural markets strategies and improved Spanish language translations and customer experience. Prior to that, Chris owned and operated an Allstate Insurance agency in El Paso, TX, where they achieved top national awards and played a key role in improving the sales department's sales and service processing system.

Chris Mendoza's education history begins with obtaining a Bachelor of Science in Education (B.S.Ed.) in English/Language Arts Teacher Education from The University of Texas at El Paso, where they studied from 1981 to 1985. Following this, they pursued a Master of Business Administration (MBA) with a focus on Marketing from Keller Graduate School of Management of DeVry University, attending from 1996 to 2001. Later, Mendoza pursued a Doctor of Business Administration degree specializing in Management and Hispanic entrepreneurship from the University of Phoenix, graduating between 2003 and 2007. Additionally, in 2011, they completed The Partnership Program - Fellows Leadership Development Program in Boston, Massachusetts, earning a Certificate of Completion in Mid career leadership development. These educational experiences, in chronological order, paint a picture of Chris Mendoza's academic journey.