Irina Torosyan

Irina Torosyan has a diverse background in brand strategy and marketing. Irina is currently the Director of Brand Strategy at Blue Cross Blue Shield of Massachusetts, a position they have held since May 2021. Prior to that, they worked as a Brand & Market Strategy Consultant at LUMA Consulting Inc. starting in October 2019.

From 2015 to 2019, Irina held various roles at Universal Pictures. Irina served as the Senior Manager of Global Brand Marketing, where they led global marketing campaigns and product development across multiple territories. Irina also worked as a Brand Manager, overseeing product development and brand marketing strategy for studio properties. In addition, they started their career at Universal Pictures as an Assistant Brand Manager, focusing on brand positioning and strategic partnerships.

Before their time at Universal Pictures, Irina worked at The Walt Disney Company from 2011 to 2015. Irina held roles in strategic partnerships, synergy marketing, and Disney Channels worldwide marketing. Irina managed promotional campaigns and collaborated with internal business units to execute synergy opportunities.

Earlier in their career, Irina worked as a Production Manager at Carsey-Wolf: Center for Film, Television, and New Media from 2008 to 2009.

Overall, Irina Torosyan has a strong background in brand strategy and marketing, with experience in global brand marketing, product development, strategic partnerships, and promotional campaigns.

Irina Torosyan pursued their higher education at UC Santa Barbara from 2007 to 2011, where they obtained a Bachelor's degree in Film & Media Studies and Communication.