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Robin Wright King

Director, Consumer-directed Health And Engagement Strategy at Blue Cross Blue Shield of MA

Robin Wright King has had extensive work experience in various roles and industries.

From 2014 to present, they have been serving as the Director of Consumer-Directed Health and Engagement Strategy at Blue Cross Blue Shield of Massachusetts. In this role, they are responsible for developing and delivering strategic healthcare solutions that offer unique value-based market options for consumers. Robin successfully secured funding and control of a project to relaunch a consumer financial account offering, completing it on-budget and on-time.

From 2010 to 2014, Robin worked at Blue Cross Blue Shield of Michigan as a Product Strategy Manager, Consumer-Directed Health & Strategy. Robin led a product strategy team in implementing and growing consumer-directed health offerings, as well as managing vendor partner relationships. Robin also launched and managed a project to build a Blue branded financial account offering, collaborating with industry leader HealthEquity.

Prior to that, Robin worked at Direct Sourcing Solutions, Inc. as the Director of Client Relationship Management from 1999 to 2010. Robin led a procurement team in purchasing OEM products and materials, achieving 10-20% client cost savings and exceeding strategic sourcing goals annually. Additionally, they increased diversity spend by 40%.

Robin's earlier experience includes working as the Director of Business Development and Retention at the Detroit Economic Growth Corporation from 1997 to 1999. In this role, they directed the business attraction and retention program for the City of Detroit, surpassing new business and retention goals using various tax incentives.

Robin Wright King pursued their education in a progressive manner. In 2015, they completed the Strategic Leadership Certificate Program at Northeastern University in Boston, Massachusetts, which focuses on executive education. Earlier in their academic journey, Robin earned a Bachelor of Science degree in Human Resource Management from Wayne State University. Additionally, they hold an MBA with a specialization in Finance & Economics from the University of Detroit Mercy; however, the specific years of completion for their MBA and undergraduate degree are unavailable. Alongside their formal education, Robin has also obtained certifications to enhance their professional skills. In October 2020, they completed the "Own Your Voice: Improve Presentations and Executive Presence" program through LinkedIn. Earlier the same year, in May 2020, they attained the "Online Marketing Foundations" certification, also on LinkedIn.

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