Blue Cross Blue Shield of MA
Rowena Bonnette is a seasoned marketing professional with extensive experience in digital product strategy and online marketing, currently serving as the Lead Digital Products Strategist at Blue Cross Blue Shield of Massachusetts since August 2021. Previous roles include Chief Marketing Officer at TraDove, Inc., and Vice President of Digital Marketing at Avatier. Bonnette has also held key marketing positions at Ooma, Caspio, Inc., Thomson Reuters, Stryker Corporation, IBM, and Oracle Corporation, showcasing a robust background in management and communications. Academic credentials include an MBA in Marketing from the University of Phoenix and a BA in Management with a focus on MIS from Menlo College.
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