Charlene Dowling

Charlene Dowling is an accomplished communications professional with extensive experience in social media strategy and organizational communication. As a Board Member at SocialMedia.org since July 2015 and a Principal Communications Advisor at Blue Cross NC since August 2016, Charlene has played a pivotal role in developing content and campaigns, driving social media adoption, and managing community relations. Prior experience includes serving as a Senior Communications Specialist at FedEx Services, where key achievements include creating a two-year communications plan that generated significant cost savings and overseeing a substantial increase in internal platform usage. Educational credentials comprise a Master of Science from The University of Edinburgh, an MBA from The University of Memphis, and a Bachelor of Arts from Marist College, along with brief studies at The London School of Economics. Charlene's work has garnered numerous accolades, highlighting contributions to B2B social media engagement and communication excellence.