Jason MacHasic

Jason Machasic is an accomplished marketing professional with extensive experience in corporate marketing and member engagement. Currently serving as the Director of Corporate Marketing and Member Engagement at Blue Cross Blue Shield of Michigan since December 2012, Jason has successfully led product and initiative marketing strategies, establishing the Marketing team as a vital partner within the organization. Previously held positions include Marketing Strategy Manager at Blue Cross Blue Shield of Michigan, where responsibilities included overseeing marketing effectiveness and managing budgets, and Group Marketing Manager at Blue Cross and Blue Shield of North Carolina, focusing on accelerating business growth and customer retention. Jason's diverse background also includes roles at Chrysler as an International Marketing Manager and experiences in various capacities at BBDO Detroit. Jason holds an Executive Certificate in Behavioral Economics from Yale University, an MBA in Marketing from Oakland University, and a BA in Human Resource Management from Michigan State University.