Leanna Pierson

LeAnna Pierson is an experienced marketing and communications leader currently serving as the Director of Engagement Marketing & Communications at Blue Cross and Blue Shield of Minnesota since February 2022. Overseeing a team of 10, LeAnna focuses on consumer engagement and retention strategies for over 2 million members, enhancing technology for better tracking and customization. Previously, LeAnna held various senior marketing roles at Target from 2007 to 2022, including Senior Brand Marketing Manager and Senior Marketing Manager for Strategy & Planning, where impactful brand campaigns and strategic initiatives were developed. Academic credentials include an M.B.A. and BSB in Marketing from the University of Minnesota, a BS in Nutrition, and a recent certificate in Women Leaders: Advancing Together from Harvard's Division of Continuing Education.