Erica Shambley

Erica Shambley serves as the Director of Marketing, Communications, and Engagement for the College of Agriculture at Virginia State University since November 2015, where responsibilities include leading branding initiatives and enhancing communication for academic and research programs. Additional roles at the university have included Interim Director and Assistant Director of Marketing & Communications, as well as Digital Marketing Manager, focusing on digital strategies and brand awareness. In parallel, Erica holds positions as Strategic Marketing & Partnerships Manager for RVA Fashion Week and Founder and Editor-in-Chief of the digital publication Mostly Sugar. Prior experience encompasses freelance marketing consulting, benefits specialization, financial services, and retail management. Erica Shambley holds a PhD in Strategic Media and two Master’s degrees in Media Management and Mass Communication.