Cassidi Williams is a seasoned marketing professional with extensive experience in demand generation and relationship marketing. Currently serving as Senior Manager of Demand Generation at Blue Mountain since May 2024, Cassidi previously held the position of Associate Director of Marketing at THREAD from March 2021 to May 2024. Earlier roles include Relationship Marketing Manager at Simplicity Group, Leasing Consultant at Goldberg Companies, Inc. and GCI Residential, LLC, Optometric Technician at CLARITY VISION, and Wellness Coordinator at The Joint Chiropractic. Cassidi's educational background includes studies at Wake Technical Community College from 2017 to 2019 and a degree from SUNY Polytechnic Institute from 2013 to 2016.