Blue Rhine Industries
Nita Odedra has a diverse work experience spanning multiple industries. Most recently, they worked as a Strategy Director at Blue Rhine Industries starting in May 2023. Prior to that, they co-founded and served as Director of Sales & Marketing at Waai Tek from August 2020 to June 2023. Nita also held roles at Blue Rhine Industries, including General Manager of Sales and Marketing from February 2018 to September 2020, and Business Development Manager from October 2016 to January 2018. Earlier in their career, they worked as a Business Development Manager at Terrapinn from February 2015 to July 2016, an Enterprise Account Manager at Fast Lane from May 2013 to December 2014, a Global Account Manager at Gartner from November 2011 to April 2013, and a Key Account Manager at SuperOffice Software Limited from January 2008 to October 2011. Nita began their career at Sony Ericsson as a Market Development Manager from February 2007 to December 2007, and at O2 UK as a Sales Assistant & Assistant Branch Manager from October 2003 to January 2007.
Nita Odedra earned a BA Hons degree in Applied Print & History of Art from Middlesex University from 2003 to 2006.
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Blue Rhine Industries
Blue Rhine Industries is a leading provider of digital signage in Dubai, Abu Dhabi, and the Greater Middle East. With decades of experience in our craft, we have perfected the art of creating and supplying customized LED screen solutions, wayfinding signage, as well as indoor and outdoor signs. We are specialists in creatively engineering, fabricating and installing brands into the built environment across shopping malls, retail, hospitality, leisure and entertainment, automotive, healthcare, education, transport, residential and government sectors. Whether we are implementing digital signage solutions or more traditional signboards, every project we undertake is a labor of love. Our role as the best digital signage company in Dubai and Abu Dhabi was built on our creativity, grit, and technical expertise. We love what we do, and it shows!