Lucky Generals
Anne Cotte serves as Strategy Director at Lucky Generals since October 2022, previously holding the position of Senior Strategist. Cotte has worked with notable brands including TikTok, GambleAware, and Co-op Funeralcare. Prior experience includes a Strategist role at TBWA\Dublin focusing on clients such as Jameson Whiskey and Transport for Ireland, earning awards like a Silver Shark for a campaign with the International Organisation for Migration. Cotte co-founded 100Voices to enhance representation in strategy development and has held various positions in brand strategy, PR, and social media planning. Academic credentials include a Bachelor of Commerce from McGill University, a Master's in Business and Design from Domus Academy, and a Creative Strategy Diploma from Miami Ad School Europe, among others.
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Lucky Generals
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Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.