Bob Boardman

Bob Boardman serves as the Director of Strategic Planning & Performance at Blue Shield of California since February 2017, focusing on marketing, digital growth, and product strategy. With a strong background in strategic planning, Bob has effectively driven performance measures and facilitated cross-functional collaboration to enhance member experiences. Previous roles include Principal in Strategic Planning & Performance at Blue Shield, managing portfolio planning and leading incident backlog reductions, and Program Manager at CGI, where Bob pursued technology solutions for local government agencies. Earlier experiences also encompass management consulting for Daiwa House Industry and operational leadership at Congregation Ner Tamid. Bob holds an MBA from UCLA Anderson School of Management and a B.S. in Civil Engineering from UC Irvine.