Catherine Difonso

Catherine D. is an experienced professional in marketing and brand management, currently serving as the Senior Manager of Pharmacy Market Experience at Blue Shield of California since 2021. Catherine has held leadership roles at various organizations, including Director of Marketing at Poppy Life Care from 2019 to 2021 and Director of Marketing & Brand Management at UnitedHealthcare from 2005 to 2011. Prior experience includes multiple positions in marketing and brand management at PacifiCare Health Systems and a role as Senior Editor & Public Relations Manager at UCI Health. Catherine began their career in communications as a Supervisor of Public Affairs & Marketing Communications at Dignity Health Southern California and interned at APLA Health. Catherine holds both a Master of Arts in Journalism and a Bachelor of Arts in English Language and Literature from the University of Southern California.