Blue Shield of California
Erin Casner is a seasoned digital marketing professional with extensive experience in managing and optimizing paid digital media campaigns at Blue Shield of California since March 2016. In the role of Manager, Paid Digital Marketing, Erin oversees a team of digital marketers while ensuring compliance with legal, privacy, and HIPAA regulations. Prior to this, Erin served as a Digital Marketing Operations Specialist, where responsibilities included leading the creation of the Paid Digital Marketing Team and managing various types of digital campaigns. Erin's career began in research and aviation, with roles as a Data Analyst and Research Associate, as well as a pilot and flight instructor. Erin holds a Bachelor of Science in Professional Aeronautics from Embry-Riddle Aeronautical University.
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