Yelena Vinarskiy

Yelena Vinarskiy is a seasoned professional with extensive experience in member experience research and strategic planning. Currently serving as Principal of End to End Member Experience at Blue Shield of California since June 2023, Vinarskiy focuses on enhancing member experience through research management. Previously at Medallia, from November 2020 to June 2023, a Senior Program Manager, Insights role involved managing insights partnerships and utilizing statistical analysis to influence executive decisions based on consumer feedback. Vinarskiy also contributed significantly to Kaiser Permanente in various capacities from 2013 to 2020, including Senior Consultant in Market Research & Analytics, where complex datasets were translated into effective narratives to advocate for members. Earlier roles included positions at Kelton, BAV Consulting, TM Financial Forensics LLC, and Navigant Consulting, including a foundation in economic damage analysis and brand assessment. Vinarskiy holds a Master's degree in Quantitative Methods in the Social Sciences from Columbia University and a Bachelor's degree in Economics from the University of California, Berkeley.