Matthew McPherson, PMP

Matthew McPherson, PMP has a diverse work experience spanning various industries and roles. In their current position as Head of Marketing at Natural Systems Utilities, they are responsible for managing the company's marketing initiatives and budget across North America. Matthew has successfully led strategic initiatives such as website redesign, rebranding, and international lead/marketing strategy development.

Prior to this, Matthew served as the Head of Marketing at Blue Sky Utility - Powered by Nofar Energy. Matthew also has experience as the Chief Marketing Officer at Wine Rebellion, where they worked with notable clients including Francis Ford Coppola and Coldwell Banker.

Matthew's role as Vice President Marketing at TripSee Travel allowed him to gain valuable experience in the travel industry. Matthew has also served as the Director of Marketing & Events at PACE Supply Corp., where they oversaw marketing efforts for multiple locations and brands during a period of rapid expansion. Matthew successfully executed an internal communications strategy that resulted in a 23% increase in employee satisfaction.

In addition, Matthew has held positions as a Columnist/Upbeat Times Wine Guy at Upbeat Times, Director of Marketing and Sales at HLC Incorporated, and Director of Marketing & Communications at United Way of the Wine Country. At HLC Incorporated, they drove sales growth through creative advertising and marketing strategies, leading to a significant increase in online sales.

Matthew's early career includes roles as the Director of Marketing and Community Relations at Redwood Credit Union and Season Ticket Sales/VIP Events at the Golden State Warriors, where they focused on building relationships with customers and increasing ticket sales.

Overall, Matthew McPherson, PMP has a wealth of experience in marketing, branding, event management, and strategic planning, making him a valuable asset in any organization.

Matthew McPherson, PMP has a diverse education history. Matthew obtained their High School Diploma in General Studies from Piner High School in 2002. Following that, they pursued an Associate of Arts (AA) degree in Business Administration and Management, General from Santa Rosa Junior College, graduating in 2006. In 2009, Matthew earned a Bachelor of Science (BS) degree in Business Management from Sonoma State University.

Continuing their education, Matthew is currently enrolled in the Quantic School of Business and Technology, pursuing an Executive Masters of Business Administration (MBA) degree with a focus on Business. Matthew is expected to complete this program between 2021 and 2023.

In terms of certifications, Matthew obtained several additional qualifications. To enhance their project management skills, they achieved the Certified Associate in Project Management (CAPM) certification and later earned the esteemed Project Management Professional (PMP) certification from the CAREER ACADEMY in 2014. Matthew also became a Crime Scene Investigator through the CSI: Las Vegas institution in December 2015. Matthew expanded their knowledge in social media marketing by completing the Social Media Marketing certification from Hootsuite Media Inc. in September 2015 and the Social Media Certification from IT University Online in March 2014. Moreover, they obtained a Management Certification from Santa Rosa Junior College in 2009.

Additionally, Matthew holds unique certifications including the Bank Secrecy Act Certified Specialist (BSACS) from CUNA - Credit Union National Association (February 2008), the Skydiving Certification from the State of California (2005), and the Google Analytics Individual Qualification (May 2020). Matthew also holds certifications in CPR First Aid from EMS Safety Services (October 2018) and Responsible Beverage Service for Special Events from the County of Sonoma (April 2015).