Kelly O'Keeffe

We’re award-winning specialists in the arena of considered purchase brands, working in partnership with our clients to pioneer brand engagement. We believe in the power of human touch and it’s the combination of our people, data insights and technology that enables us to innovate customer engagement across the buyer to customer journey. In a world where the blending of physical and digital environments demands a seamless customer experience, we understand how the multiple touchpoints that make up the purchase journey connect to grow sales, increase customer loyalty, and build brand love. These include retail engagement teams who create excitement and buzz around products with customers and retail teams. Our Territory Sales Managers build great relationships across multiple channel partners whilst product experts specialise in engaging throughout the purchase journey from pre-purchase to in-home set-up. We provide digital teams for e-commerce and social selling, live agents in virtual store environments and build social influencer programmes to amplify our reach. Working from live studios and visiting retail locations nationally, our training teams deliver interactive e-learning and hands-on product immersion. To build these dynamic and engaging teams, our in-house recruitment gurus build communities to find the best talent out there. When the talent is matched to the right role for our clients, we onboard, develop, and reward them through the entire employee journey. Interested in working here? Check out our dedicated 'Careers at Blue Square' page. We’re part of Brand Partnership Group (BPG) - a business on a mission to build long-lasting emotional connections on behalf of brands and their customers. Alongside Blue Square, BPG is home to Pulse, a research and insights agency who add the ‘So what?’ into your strategy, and Creative Monster, a cohort of creatives with a monster interest in all things digital, content and social.