Edwing Fuentes Lameda

Edwing Fuentes Lameda has worked in a variety of roles since 2006. From 2006 to 2007, they were a Pasante at CVG EDELCA, where they were responsible for inventory control, asset entry and discharge, and reports. From 2007 to 2008, they were an Asesor Fiscal at Espiñeira, Pacheco y Asociados (PricewaterhouseCoopers), where they developed audit and tax advisory strategies in compliance with local authorities' regulations and law, and established formats and procedures to regulate the work flow and interactions with expats regarding their tax duties. From 2008 to 2010, they were a Marketing Manager at Samsung Electronics, where they managed mobile and corporate marketing P&L and oversaw pricing and product portfolio management, worked directly with creative and media agencies to define clear and consistent campaign messages and media strategies to ensure creative output delivered on set business objectives, optimized budget by 600% leveraging on strategic symbiotic alliances and agreements with clients and suppliers, and led strategy for mobile area as well as corporate brand awareness creating and executing engaging campaigns. From 2010 to 2018, they were a Marketing & Sustainability at PT SIGER JAYA ABADI, where they deployed a traceability program to monitor all manufacturing output, developed and implemented integrated marketing plans to accelerate consumer understanding of each category while staying eco-friendly and financially viable, and optimized social media platform and online sales channels to promote product awareness and create new targets utilizing data analysis. From 2016 to 2021, they were a Senior Business Intelligence & Sustainability at Blue Star Foods, where they provided pricing and supply analysis used for critical business decisions, especially regarding demand and distribution resulting in sustained profitability and market growth, developed Trace Crab, a traceability app that has been deployed in 3 countries to gather live biometric data from the landing site, ensuring traceable and sustainable compliance from harvest to plate and creating sustainability performance indicators such as the QR percentage and QR ratio, and coordinated public policy and local government relations resulting in effective engagement and smooth implementation of environment sustainability operations in SEA. Since 2021, they have been the Head Of Marketing at Gold's Gym Indonesia, where they have been responsible for recruitment and build of the Marketing Team, featuring Creative Designers, Admin and including an inhouse Social Media Team with Content Creators and Media Producer, and has improved the social media presence by increasing impressions by 40% and gaining about 10K organic followers (21%) on Instagram with a 2.16% average per post engagement.

Edwing Fuentes Lameda earned a Master of Business Administration (MBA) from IESA between 2014 and 2016. Prior to that, they obtained a Licenciado en Contaduría Pública from Universidad Nacional Experimental de Guayana between 2003 and 2009, and a Tecnólogo en Administración y Contaduría from the same university between 2003 and 2007. No additional certifications were listed.