Digital Transformation Director

For over 50 years, bluegr Hotels & Resorts has been an ambassador of excellence and sustainable development, combining the three pillars of quality tourism: exceptional locations, exemplary services, authentic experiences. With three luxury hotels in Crete – Minos Beach art hotel, a member of Design Hotels, the wellness destination Minos Palace hotel & suites, and the family-friendly Candia Park village, one in Athens – the boutique Life Gallery Athens, and one in Rhodes – Sunprime Miramare Park suites & villas, bluegr has won important international distinctions, including the "Great Place to Work" certification for its exceptional work culture, and has been awarded a 5-star recognition from the EFQM Business Excellence Organization. Guided by the conviction that culture and hospitality are inextricably connected, bluegr, through the G&A Mamidakis Foundation, supports and promotes excellence and innovation in contemporary art. 

We are currently seeking out a visionary Digital Transformation Director to join our team in our central offices in Athens.  

As the Digital Transformation Director, you'll spearhead our organization's digital evolution, crafting strategies that harness cutting-edge technologies to supercharge operational efficiency and deliver unparalleled guest experiences at every turn. If you're driven by the thrill of change, fueled by innovation, and ready to redefine hospitality as we know it, we want you on our team. 

Responsibilities:

• Digital Strategy Development: Develop and execute comprehensive digital transformation strategies aligned with the organization's goals and objectives.
• Technology Assessment and Implementation: Identify emerging technologies and trends relevant to the hospitality industry and assess their potential impact. Lead the evaluation, selection, and implementation of digital solutions to improve operational processes, guest services, and revenue generation.
• Customer Experience Enhancement: Collaborate with cross-functional teams to design and implement innovative digital solutions that enhance the overall guest experience, including mobile apps, self-service kiosks, online booking platforms, and personalized services.
• Data Analytics and Insights: Utilize data analytics tools and methodologies to gather actionable insights from customer behavior, market trends, and operational performance metrics. Leverage data-driven decision-making to optimize business processes, marketing strategies, and revenue management.
• Change Management and Stakeholder Engagement: Lead change management efforts to foster a culture of digital innovation and adoption within the organization. Collaborate with stakeholders at all levels to ensure alignment, support, and buy-in for digital transformation initiatives.
• Partnership Development: Identify and cultivate strategic partnerships with technology vendors, industry associations, and other stakeholders to drive innovation, access new markets, and enhance competitive positioning.
• Risk Management and Compliance: Ensure compliance with regulatory requirements, data privacy standards, and cybersecurity best practices in all digital initiatives. Implement risk management strategies to mitigate potential threats and vulnerabilities.
• Performance Measurement and Reporting: Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of digital transformation initiatives. Prepare regular progress reports and presentations for senior management and key stakeholders.
• Benchmarking and innovation: Elaborate industry and technology best practices while fostering a culture of innovation and creativity within the organization.