Matt Freking

Matt Freking is a seasoned creative professional with extensive experience in digital marketing and brand strategy. Since April 2010, Matt has held various leadership positions at Bluestem Brands, currently serving as Senior Director of Creative & Brand, overseeing a multidisciplinary team and driving creative strategy across multiple digital platforms. Previous roles at Bluestem include Creative Director and Design Manager, where Matt was instrumental in guiding design direction for various digital channels and mentoring designers. Prior to Bluestem, Matt worked at Northern Tool + Equipment as a Web Designer and Graphic Designer, focusing on ecommerce visual design and marketing materials. Matt holds a B.F.A. in Graphic Design from the Rochester Institute of Technology.