Cecilie Irminger Seim

Head Of Marketing at Bluestep Bank

Cecilie Irminger Seim has a diverse work experience spanning different industries and roles. Cecilie Irminger is currently the Head of Marketing at Bluestep Bank, where they are responsible for marketing strategy, communication strategy, PR, budgeting, and personnel management.

Before that, they worked at Mills AS for several years, holding positions such as Merkevaresjef og fagsjef merkevare, Produktgruppesjef/marketing manager, and Senior produktsjef. In these roles, they led brand development, strategic brand building, market planning, communication strategy, and design development. Cecilie Irminger successfully repositioned the Vita hjertego brand, leading to increased brand strength and sales. Cecilie Irminger also played a key role in the successful launch of new products and portfolio redesign for Delikat, doubling its market share.

Prior to their time at Mills AS, Cecilie worked at Isklar AS as a Marketing Manager, where they focused on developing marketing plans, budgets, and communication strategies. Cecilie Irminger implemented innovative partnerships and sampling programs, increasing brand awareness and trial. Cecilie Irminger also introduced the "Isklar prisen" campaign, generating substantial media coverage.

Cecilie's earlier career includes roles at DinPris AS as an Affiliate Manager, where they developed partnerships and expanded the platform's reach. Cecilie Irminger also worked at Opplysningen Online AS / Soliditet Norge AS as a Brand Manager, responsible for ideation, customer training, and contact management. Additionally, they were a successful Sales Representative at the same company, achieving high sales targets.

Overall, Cecilie Irminger Seim has demonstrated proficiency in marketing strategy, brand management, communication, product development, and team leadership throughout their career.

Cecilie Irminger Seim started their education in 1996 at Fana Gymnas, where they pursued an artium degree in allmenfaglig. Cecilie Irminger then attended the University of Bergen (UiB) from 1999 to 2000, studying juss. In 2000, they transferred to BI Norwegian Business School, where they earned a degree in bedriftsøkonom in 2001. Finally, Cecilie attended Copenhagen Business School from 2001 to 2004, obtaining a civiløkonom degree in erhvervsøkonomi.

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Timeline

  • Head Of Marketing

    August, 2021 - present

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