Ulrica Nordvall

Ulrica Nordvall has a diverse work experience in marketing and digital transformation. Ulrica currently works at Bluestep Bank as the Head of Marketing for 60plusbanken, where they are responsible for defining the brand and marketing strategy, executing media plans, and increasing customer inflow. Prior to that, Ulrica has held roles at FOREX Bank as a Marketing Manager and Digital Marketing Project Leader, where they were responsible for brand management, media strategy, and project management. Ulrica has also worked at Arla Foods as a Digital Brand Manager, driving digital transformation and implementing digital campaigns. Earlier in their career, Ulrica worked at Apollo Travel Group as a Marketing Manager and later as a Team Leader for the marketing department, where they were responsible for integrated campaigns, marketing strategies, and digital marketing. Ulrica has also worked at Scandinavian Airlines as a Content Manager, AB Trav och Galopp as a Marketing Communicator and Web Editor, Spreadskill AB as an Informant, and at Kommerskollegium/ National Board of Trade as a Project Assistant.

Ulrica Nordvall attended the following educational institutions and programs:

- In 1992-1997, they obtained their Bachelor's degree in Communication and Media Studies from Umeå University.

- In 2003, they completed a Course in Direct Marketing at Berghs School of Communication.

- In 2014, they received leadership training at Ottsjöakademin.

- In the same year, they also attended Digitala Akademin Aegis Media.

- In 2017, they participated in the Masterclass in Digital Acceleration at Hyper Island.

- In 2019, they took a Leadership program at Stockholm School of Economics.

- In 2020, they focused on Marketing Automation at IHM Business School.

- In 2023, they plan to undertake a Leadership program at Amazing Leaders.