Melissa Davis

Melissa Davis is a seasoned marketing operations and analytics professional with extensive experience in managing marketing automation platforms and lead management strategies. Currently serving as the Senior Manager of Marketing Operations & Analytics at BlueVoyant since February 2021, Melissa has established a robust reporting and lead management strategy utilizing tools such as DOMO, SFDC, and Pardot. Prior to BlueVoyant, Melissa held various roles at Thales, including Marketing Operations Manager, where significant contributions to lead management process development and multi-touch attribution reporting were made. At Gemalto, Melissa integrated marketing automation with CRM systems and facilitated global campaign strategies. With a background that includes roles at Unified Power and TrainingPro, Melissa has consistently demonstrated expertise in data quality management, system migration, and campaign execution, complemented by a Bachelor of Science in Mass Communications from Towson University.