Pierre-Henri Medas

Pierre-Henri MEDAS is an experienced product manager and brand strategist with a diverse background in the cycling and optical industries. Currently serving as a Product Manager at BMC Switzerland since January 2022, MEDAS previously held positions such as Senior Brand Manager at ROYAL VELO FRANCE and SBCU Instructor & Retail Advisor at Specialized Bicycle Components. MEDAS also managed operations at Medas, SA, overseeing a team of 16 and handling the distribution of optical instruments. Additional roles include Product Manager for fi’zi:k at Selle Royal SpA, Global Category Manager for Road at Giant Bicycle, and various positions in product management and purchasing within Intersport France and Look Cycle International. MEDAS holds advanced degrees in quality management and mechanical production from institutions in France.