Irina Hayward

Irina Hayward is the Executive Director of Digital & Direct Strategy at BMF Australia, leading acquisition and customer retention strategy for various clients. Irina also has experience as a Strategic Advisory Lead at ADHD Australia and as a Strategic Group Business Director at a Digital, CRM & Loyalty Marketing company. Additionally, Irina has held positions at Telstra, Whybin\TBWA\Tequila, Citi, IAG, HCF of Australia, and American Express. Irina has a degree in Digital Disruption, Innovation from Cambridge Judge Business School and holds a Masters in Digital Acceleration from Hyper Island.