Antonio Martinez Moreno - Successful Transformation Leader

Antonio Martinez Moreno is a successful transformation leader with extensive experience in digital transformation, AI integration, and program management. Currently serving as AI Ambassador and AI Director at BNP Paribas Personal Finance since 2018, Antonio facilitates the adoption of Traditional AI and Generative AI across the organization and drives cross-departmental collaboration. Previously, as a Digital Transformation & CX Director, Antonio led initiatives to enhance customer experience through cultural change. A skilled lecturer, Antonio has taught innovative methodologies for business model design and has a proven track record in managing startup acceleration programs, demonstrating expertise in fintech, mobile services, and digital strategy across various companies, including IM Solutions, Zed, and Vodafone España. Antonio holds multiple degrees including an Executive Short Certificate in Data for Managers from Stanford University and a Master's in Innovation and Digital Transformation.