Mathias Andrieu

Mathias ANDRIEU has extensive experience in the financial and digital sectors, currently serving as the Tribe Leader for Souscription Direct & Digital B2C at BNP Paribas Personal Finance since September 2015. In this role, Mathias has defined and implemented a detailed design for a team of 40, focusing on agile processes, customer experience optimization, and measurable value creation. Previous positions at BNP Paribas include Business Owner and Directeur Digital BtoC, where responsibilities involved strategic vision development and the transformation of customer journeys. Prior to BNP Paribas, Mathias worked at Cofinoga in various roles, including Responsable e-CRM, where digital client strategies were crafted, and oversaw major projects such as website migrations. Mathias holds a degree in Marketing opérationnel and Customer Relationship from ISEGCOM and has completed advanced training in product management.