BNZSA, powered by Anteriad
Angela Beresford has a diverse work experience spanning various roles and companies. Angela is currently working as the Head of Decision Science at BNZSA since February 2022. Prior to this, they held the position of Mission Labs at The MISSION Group starting from April 2022. Angela also worked as a Partner at both Digitas UK and Starcom from June 2018 to March 2022. Before that, they served as the Head of Customer Analytics and Data Planning at BT from February 2017 to June 2018. Angela's earlier roles include being the Director of Insight at Innate and Uncommon Knowledge from August 2013 to March 2017 and August 2013 to December 2014, respectively. Angela was also the Head of Analysis at Information Arts from October 2007 to July 2013 and worked as a Consultant Analyst at Delanda Ltd from August 2006 to October 2007. Additionally, Angela has experience in a Data and Analytics consultancy role starting from January 2022.
Angela Beresford completed their PhD in Ecology from Queen Mary University of London from 1999 to 2003. Prior to that, they attended Haberdashers' Aske's School for Girls from 1989 to 1996, although the degree and field of study are not specified.
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BNZSA, powered by Anteriad
BNZSA, powered by Anteriad is a leading marketing agency specialising in tele-based demand generation with a team of more than 350 who are experts in delivering qualified, sales-ready leads for many of the world's leading IT companies. Based in Madrid, Spain and with offices in the UK, France and Morocco, BNZSA delivers the highest quality leads to many of the world’s leading technology brands. We invest heavily in our agents who are all native language speakers and can deliver client campaigns in 26 languages across EMEA, US, LATAM and APAC. BNZSA boasts a 95 percent client retention; we generate $1.5 billion client revenue pipelines annually; and we have delivered over 650 client campaigns. We can achieve a marketing-to-sales conversion rate of up to 70 percent. In addition to the uniquely human and personal dimension of the company, BNZSA is a leader in the application of technology to underpin our value proposition. For instance, we are building our own bespoke CRM platform because we know what works best. We are also pioneers in the use of AI and ML technologies to deliver deep insights and bigger opportunities. For more information about how BNZSA can help grow your business visit www.BNZSA.com