Ifrah Shaikh

Ifrah Shaikh currently serves as Chief of Staff at boAt Lifestyle, a position held since June 2023. Prior experience includes a role as Senior Manager of Business Strategy at BYJU'S from April 2022 to March 2023, and Manager of Ecommerce Business Lead & Retailer Loyalty Program at Gulf Oil India from December 2019 to March 2022. Ifrah also worked as Assistant Manager for both TV Distribution Strategy and DTH Sales at Star TV Network between May 2016 and November 2019, and completed a Summer Internship at Unilever in 2015. Academic credentials include a Master of Business Administration from the Indian Institute of Management, Calcutta, and participation as an exchange student at the Graduate School of Management St. Petersburg State University.