Alicia Byrne

Alicia Byrne is an experienced marketing professional currently serving as the EMEA Consumer Marketing Assistant at Bobbi Brown since July 2024. Preceding this role, Alicia held positions as a CRM/Growth Marketing Intern at Selency, a Digital Marketing and Communications Intern at Sparkers, and a Student Ambassador at HEC Paris. Alicia also contributed to the Haute Couture by HEC Paris as part of the Business and Outreach Team, working on securing partnerships with luxury companies. As the President and Founder of HEC North America, Alicia demonstrated leadership skills. Alicia's earlier experience includes tutoring French language at the University of Virginia and serving as a Computer Science Teaching Assistant there. Alicia's technical skills were further developed as a Full Stack Development Intern at Converlens. Alicia holds a Master in Management from HEC Paris and a Bachelor of Arts in Cognitive Science and French, with a minor in Computer Science from the University of Virginia, supplemented by international academic experiences in the Netherlands and other educational programs.