Desmond Fung

Desmond Fung is an experienced marketing professional with a focus on digital marketing and customer engagement strategies. Currently serving as Marketing Manager at BOC Group Life Assurance Company Limited since March 2021, Desmond leads the health and wellness ecosystem operations and oversees customer interaction strategies while collaborating with UI and UX teams. Prior roles include Insurance Marketing Manager at HSBC Life Insurance Company Limited, where strategies were developed for digital customer acquisition and engagement, and Assistant Manager of Digital Marketing at Prudential Hong Kong. Desmond began their career with roles at MRM//McCann, Road Media Group, EC ad Outdoor Media, and Big Vision Cyber CO. Ltd., building expertise in account management, digital project development, and outdoor advertising. Desmond holds a Master of Science in Electronic Commerce and Internet Computing from The University of Hong Kong, a Bachelor of Arts in Marketing Management from Edinburgh Napier University, and an Associate degree in Marketing from The Hong Kong Polytechnic University.