Georgia McDonnell-Adams

Georgia McDonnell-Adams has a diverse work experience that spans various industries. Georgia started their career as a Publicist at fashionist in 2002 and worked there until 2007. Georgia then worked as a National Brand Ambassador at Maxxium Australia from 2007 to 2008, followed by a position as a National Brand Ambassador at Pernod Ricard from 2008 to 2012.

After that, Georgia held multiple roles at The Absolut Company from 2012 to 2021, including Global On Trade Specialist, Global Brand Manager, Senior Global Experience Manager, and Global Team Lead Experience, Collaborations, and Partnerships. Georgia was responsible for creating and implementing experiences for Absolut Vodka and Malibu Rum, focusing on brand partnerships and revenue possibilities beyond spirits.

In 2018, they became an Investor at MADRE MEZCAL and also took on the role of Mother, where they were in charge of the strategic development of their family, with responsibilities ranging from teaching and cooking to finance and personal training.

Most recently, Georgia joined Boiler Room in 2022 as the VP of Partnerships, where they continue to build on their creative and strategic skills, overseeing partnerships and maintaining the company's unique archive of performances by various artists.

Georgia McDonnell-Adams completed their Bachelor of Communications degree in PR, Mass Communications, and Integrated Marketing from Edith Cowan University between 2002 and 2006.