Paiju Niinimäki

Paiju Niinimäki is an experienced professional in product management and analysis, currently serving as a Product Manager at Boksi.com since June 2019. In this role, Paiju has contributed to simplifying influencer marketing and content sourcing for brands and creators. Previously, as a Business Analyst at Boksi.com, Paiju focused on data collection and analytics, creating dashboards in Power BI to foster company growth. Early experience includes a summer position at Danske Bank, where Paiju improved customer account processes, and part-time teaching in marketing at Lappeenranta University of Technology. Paiju holds a Master’s degree in International Marketing Management and a Bachelor’s degree in International Business from LUT University, with additional studies at SKEMA Business School.