Alicia Houselog (Aronson)

Alicia Houselog (Aronson) has a diverse work experience in the advertising and media industry. Alicia is currently employed as the VP of Integrated Media at Bold Orange, starting in November 2022. Prior to this, they worked at ICF Next as a Senior Media Director from May 2017 to November 2022. In this role, they developed the strategic vision for the department, provided media thought leadership to clients, and collaborated with other departments to develop best practices for social media and influencer content.

Before joining ICF Next, Alicia worked as a Media Consultant at Newville Collaborative from February 2017 to May 2017. Here, they created eCommerce and lead generation-based marketing plans and managed a team responsible for social media strategies and campaigns. Alicia also standardized templates and processes for the media team and provided training to outside media departments.

From June 2014 to January 2017, Alicia served as the Connections Strategy Supervisor at Olson. In this position, they led connections strategy teams in developing holistic media planning strategies for clients, educated clients on digital trends and strategies, and trained the connections strategy team on social media implementation.

Alicia's career in media planning began at space150, where they held various roles from February 2010 to June 2014. Alicia started as an Assistant Media Planner, where they led optimization and reporting for social media fan acquisition and managed content schedules for clients' social media pages. Alicia then progressed to the roles of Media Planner and Senior Media Planner, where they developed social strategies for clients. Alicia also worked as a Modern Media Intern at space150 prior to these roles, supporting with research and optimization tasks.

Early in their career, Alicia had an Art Direction Internship at Greer & Associates, where they conducted research, wrote situational analyses, and assisted with a photo shoot.

Overall, Alicia Houselog (Aronson) has gained extensive experience in media planning, strategy development, team management, and client relationship building throughout their career in the advertising and media industry.

Alicia Houselog (Aronson) obtained a Bachelor of Arts degree in Strategic Communication - Advertising from the University of Minnesota. The specific start and end year for this education are not mentioned.