Manuel Ameneiros

VP of Revenue at Boletia

Manuel Ameneiros has a long history of work experience, beginning in 2009 as a Trainee at Publicis Groupe, where they were responsible for copywriting for advertisements and scripts, as well as translation of ads and web pages. In 2011, they moved to Sears, Roebuck and Co. as an Assistant Buyer - Perfumes & Cosmetics, where they completed business recaps, evaluated vendor performance, and managed markdown and devolution processes. In 2012, they were a Buyer - Perfumes & Cosmetics at Tiendas de Descuento Viana, where they were responsible for selection of suppliers and products, demand forecasting, and stock level planning. From 2013 to 2015, they were a Regional Brand Manager - Oakley & Arnette and Brand Manager - Oakley & Arnette at Luxottica Group, where they were responsible for developing marketing strategies and crafting marketing plans tailored to the local market, planning launches of new collections, and defining annual sales budgets per brand. From 2015 to 2018, they were a Sr. Marketing Manager - Mexico at Bajaj Auto Ltd, where they were responsible for development and implementation of Brand strategy, development of marketing strategy for new and existing products, and overseeing implementation of the Marketing strategy. From 2018 to 2023, they were a VP of Revenue at Retargetly and OMD Mexico, where they prospected, maintained and developed relationships with current clients, coordinated and closed new partnerships with local clients and data providers, and drove client strategy across all media, digital and offline. In 2023, they moved to Boletia as VP of Revenue.

Manuel Ameneiros obtained a Bachelor in Marketing from the Tecnológico de Monterrey between 2006 and 2010. In 2009, they obtained a Diploma in Digital Photography and Image Editing from the Instituto de Artes Digitales. Additionally, in 2008 they participated in a Student Exchange Program at the Università Cattolica del Sacro Cuore, where they studied Marketing and Finance.

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