Obdulia Villarrubia Cano

Obdulia Villarrubia Cano has a diverse work experience in marketing and trade marketing roles. Obdulia is currently working as a Trade Marketing Specialist at Bolton Adhesives since October 2021. Prior to that, they worked as a Marketing Specialist at Citibox - smart services from September 2019 to October 2021, where they were responsible for managing registered app users and communication with them. Obdulia also analyzed digital campaigns on platforms like Facebook and Google, using tools like Google Analytics and Business Manager, and made data-driven decisions using reports and metrics in Tableau.

Before Citibox, Obdulia worked as a Project Manager - Trade Marketing at Winche Redes Comerciales from January 2019 to August 2019. Obdulia'sresponsibilities included managing projects for different clients in the Food and Impulse channels, coordinating teams, and overseeing the implementation of visibility materials and promotions.

In their previous role as a Brand Manager & Trade Marketing at Casalbor Trade from November 2016 to January 2019, Obdulia managed multiple brands, controlled budgets, and analyzed sales by channel. Obdulia also worked as a Marketing Assistant for Jack Daniel's at Importaciones y Exportaciones VARMA from October 2015 to October 2016, where they collaborated on the creation and implementation of the brand's marketing plan and managed annual budgetary control.

Obdulia started their career as a Intern at GESTHISPANIA in April 2014 and at the Instituto Nacional de Estadística (INE) from November 2013 to January 2014.

Obdulia Villarrubia Cano's education history includes obtaining a Máster degree in Digital Marketing and Online Commerce from EAE Business School, which took place from 2019 to 2020. Prior to that, they pursued a Licenciatura degree in Business Administration and Management at Universidad Loyola, completing it between 2008 and 2013. Additionally, they pursued a Licentiate degree in Business and Economics at Mendel University in Brno during the period of 2011 to 2012.