Paula Espinosa de Los Monteros Romero

Directora DE Marketing at Bolton Adhesives

Paula Espinosa de los Monteros Romero has a diverse work experience in the marketing and product management field. Paula started their career in 2003 as an Assistant Product Manager at Grupo Selena-Quilosa, where they were responsible for coordinating promotional activities and designing marketing materials. From 2004 to 2006, they took on the role of Product Manager and Trade Marketing Consumo at the same company, reporting to the Commercial and Marketing Director. During this time, they developed specific campaigns for clients in the bricolaje market and contributed to the design of promotional materials.

In 2006, Paula joined Bolton Adhesives-Grupo Bolton as the Director of Marketing. Paula reported to the International General Director and was a member of the Management Committee. With a team of three employees, they were responsible for implementing the marketing plan for the ferretería and papelería markets. Additionally, they played a key role in the design, launch, and development of new products.

Paula's journey at Bolton Adhesives continued as they became the Product Manager Bricolaje y Key Account Leroy Merlin in 2006. Reporting to the Commercial Director of Imedio España and the International Marketing Director, they handled all marketing activities related to the bricolaje market and the implementation in major retail stores. Paula'sachievements included establishing Imedio as one of the leading adhesive brands in the paint and decoration sections of Grupo Adeo (LM, AKI).

Overall, Paula Espinosa de los Monteros Romero has demonstrated their expertise in marketing strategy, product management, and trade marketing throughout their various roles.

Paula Espinosa de los Monteros Romero received their education from various institutions over the years. In 2020, they obtained a Digital Training Certificate in ecommerce and marketing from The Valley Digital Business School. Paula had previously completed an Executive Program in Digital Marketing EPDM+ from the same institution in 2018. In 2015, Paula pursued a Senior Management Program in Digital Business at ICEMD. Paula also holds a Master's degree in GESCO from ESIC Business & Marketing School, which they obtained from 2008 to 2009. Paula's undergraduate studies took place at Universidad Complutense de Madrid, where they earned a degree in LICENCIADA ADE with a specialization in Commercial and Marketing in 2006. Paula further enhanced their language skills by completing an Intensive Course in English as a Foreign Language at The Center for English Studies-International House-Fort Lauderdale in 1998. Additionally, they undertook an Intensive Course in English at the Australian National University in 1995.

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Timeline

  • Directora DE Marketing

    September, 2008 - present

  • Product Manager Bricolaje Y KEY Account Leroy Merlín

    October, 2006