Bonchon
Suzie Tsai is a highly experienced professional who has held various key roles in marketing, brand strategy, and consumer insights in companies such as Bonchon, On The Border Mexican Grill & Cantina, and KidZania USA. With a background in Economics and an MBA in International Business, Suzie's expertise lies in strategic partnerships, experiential marketing, brand strategy, and market launch. Throughout their career, Suzie has played a crucial role in developing brand strategies, executing marketing campaigns, and engaging with local communities to drive growth and sales.
Bonchon
Bonchon Chicken is a global restaurant brand best known for its crunchy double-fried chicken, savory signature sauces, and unique pan-Asian menu. Founded in 2002 in South Korea, “Bonchon” means “my hometown” in Korean and represents the company’s mission and commitment to authentic, traditional ingredients and cooking techniques, ensuring the highest level of quality, flavor, and care with each dish. It is for these reasons, Bonchon was recognized by Business Insider in 2019 as “the gold standard for fried chicken,” beating out five major restaurant chains for “best chicken wings.” Bonchon was also recently named as a top-10 innovative restaurant in Fast Casual’s 2020 Top 100 Movers & Shakers, further solidifying Bonchon’s position as a leader within the industry. Today, Bonchon has over 340 locations worldwide, including more than 100 restaurants and franchise outposts across the United States offering both traditional sit-down dining as well as convenient take-out service by call-in or ordering at Bonchon.com or through the Bonchon APP. Delivery is available at all locations through one of the major delivery partners including DoorDash, UberEats, and GrubHub. Visit bonchon.com for more information about our menus and new/upcoming locations. Connect with us on Instagram, Facebook, and Twitter (@BonchonChicken).