Abbey Schoenberg (Ramge)

Marketing Director at Boochcraft

Abbey Schoenberg (Ramge) has a diverse and extensive work experience in the field of marketing. Starting in 2006, Abbey worked as a Marketing Assistant at The Allen Group until 2008. From 2009 to 2010, they took on the roles of Marketing Assistant and Marketing Coordinator at Forever 21, Inc. Abbey then joined Oakley in 2010 and held various positions including Advertising Media Specialist, Global Media Manager, and Global Director of Digital Marketing until 2016.

In 2016, Abbey moved on to Avoya Travel where they initially served as the Senior Director of Marketing and later became the Head of Marketing & Client Services. Their responsibilities included leading a team of marketers and driving lead generation and new bookings for travel partners. Abbey maintained efficiency and improved ROI during their tenure.

Following their tenure at Avoya Travel, Abbey became the Brand Director at Contiki Holidays in 2018. Here, they led a team of marketers and multiple agencies, focusing on driving new customer acquisition and bookings through various strategies including media mix improvements, customer journey touchpoints, strategic partnerships, social strategies, editorial/PR storytelling, and promotions.

In 2021, Abbey worked as an Independent Consultant, serving as the Director of Marketing for clients such as The Fancy/Fancy.com and Alliance Abroad. Abbey provided marketing strategy, brand transformation, and creative services for The Fancy and designed the launch strategy for a consumer-facing brand extension of Alliance Abroad called The Work Nomads.

Abbey's most recent role, starting in 2021, is as the Marketing Director at Boochcraft. Boochcraft is a certified B-Corporation and the original Hard Kombucha brand. Abbey is responsible for driving growth and innovation across the US by leveraging real fruit and fresh herbs to dominate the category.

Abbey Schoenberg (Ramge) has a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services from San Diego State University. In 2006, they participated in the Oxford Study Abroad Programme at the University of Oxford, where they were an Associate Student of The Oxford Institute of International Law and Justice.

Links

Previous companies

The Allen Group logo
Forever 21 logo
Contiki Holidays logo

Timeline

  • Marketing Director

    December, 2021 - present